Convenience wholesaler Nisa has signed a deal with expanding forecourt retailer Ascona Group, bringing 37 new locations on board.
The companies agreed terms ahead of the Covid-19 outbreak, and the first 12 stores have now moved across to the Scunthorpe giant.
Remaining sites will be gradually moved over as current contracts end with other suppliers.
Ascona is described as one of the fastest growing businesses in the sector, having entered the Top 50 Independent Forecourt Retailers.
All stores are set to take on the latest Nisa Evolution fascia and store formats over the coming months.
The first outlets are due to be converted as soon as work can re-commence following recent restrictions imposed due to the coronavirus.
Head of key accounts at Nisa, Victoria Lockie, said: “I am absolutely thrilled to be working with the team at Ascona and am very much looking forward to supporting them as they continue to grow their service station estate.”
Stores vary in size from 800 sq ft to 3,000 sq ft, and are located across large parts of the country including the Midlands, the South East, Bedfordshire, Gloucestershire and as far north as Cumbria, as well as stores near its head office base in Pembrokeshire.
In March, ahead of the coronavirus pandemic, it publicised plans to expand to 40 sites nationwide by the end of 2020, with annual sales revenues predicted to exceed £150 million.
Retail trading director at Ascona, Paul Stoddart, said: “We are delighted to be partnering with Nisa and looking forward to improving our retail convenience offering across our entire estate. “This new supply agreement will increase our product range and availability with the ability to stock the Co-op own label range.
“Our customers will enjoy an improved in-store offering in line with our retail strategy as our network increases across the UK in the coming months. This new convenience offering will enable our stores to remain competitive in an ever more challenging market environment and ultimately exceed customer expectations.”
The post 37-site forecourt retailer Ascona joins Nisa in supply deal appeared first on USNewsRank.