With flavors like creme bruleé and mango, the company’s sales have boosted the e-cigarette market enough for Herzog to up her full-year sales forecast to $6.6 billion from her previous estimate of $5.5 billion. Some other brands, including Altria‘s MarkTen, are also helping grow the market.
Juul’s sales soared 728 percent in the most recent period, according to Nielsen. Its share of the market has soared to about 72 percent in mid-August from 70.5 percent last month, Herzog said. The company introduced its flavored nicotine pods to the market in June 2015.