Stadium sponsor search underway as KCom drops Hull naming rights

Hull City are searching for a new stadium sponsor following a change of direction from KCom bosses.

The broadband and telecoms provider, the name behind the 25,000 seater venue since it was built in 2002, has opted to invest in community activities instead.

Synonymous with the stadium, Hull City Council even used funds raised from the stake it held in the company to build it.

Now the club, via the Allam-controlled Superstadium Management Company, will be looking for another big backer to put their name to the League One team’s home.

Sean Royce, managing director of KCom Retail, said: “We’re delighted to be continuing our long and successful relationship with Hull City by becoming its official community partner. 

“As two of the city’s longest-established institutions, with more than a hundred years each at the heart of our communities, KCom and Hull City are part of the fabric of this region, giving us a strong and enduring connection.

Outside the KCom Stadium.
(Image: Jerome Ellerby)

“We’ve supported the club through thick and thin down the years, through all the incredible highs as well as the lows, and we will continue to do so in the future.

“Like all long-standing Hull City fans, we hope that the Tigers will soon be pushing for promotion back to the Championship and that brighter days are just around the corner.”

Initially known as ‘The KC’ – which has stuck for many even since the 2016 tweak – the company will now expand its range of community-focused activities in collaboration with the club.

KCom will continue to hold the naming rights for the stadium while the club seek a new overall sponsor for the venue, and as part of the new deal the stadium’s South Stand concourse will become the official KCom Community Zone, which will host a range of matchday events and entertainment – when fans return.

Mr Royce said: “For some time now we’ve been talking with the club about changing the focus of our support to put more emphasis on activities that directly benefit the people of Hull and East Yorkshire. Our new sponsorship deal will enable us to continue partnering with Hull City through a community-first plan that will see us helping kids learn about the internet at events at the stadium and by supporting disadvantaged youngsters to reach their full potential – both on and off the pitch.”

Sean Royce, managing director of KCom Retail.
Sean Royce, managing director of KCom Retail.
(Image: Hull News & Picture)

The club and KCom will also join forces to host the region’s first coding camps; using football as the vehicle to teach youngsters vital coding and programming skills. 

Joe Clutterbrook, head of commercial and marketing at Hull City, said: “It’s a great privilege for us to extend our partnership with KCom for another year.

“The support they give to the club and the local community is second to none and to bring both of those elements together as our official community partner makes absolute sense. “We have a lot of activity planned and it’s going to be a lot of fun seeing that come to life.”

As well as Hull City, the KCom has been home to Hull FC rugby league side, while also hosting international matches and major concerts.

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