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Billionaire Bernard Arnault: Building LVMH, Creating Luxury Brands and Penetrating Markets

An interview and Q&A with billionaire business magnate and CEO of LVMH, the world’s largest luxury goods company, Bernard Arnault. In this interview, Bernard discusses how he first entered the luxury goods business and how he gained control of LVMH, building it into the largest luxury goods company. Bernard also talks about how he enters new markets and when is the best time to invest in luxury goods companies.

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Video Segments:
0:00 Introduction
0:33 Was your first career choice to be a pianist?
1:48 How did you arrive in the luxury sector?
4:41 The definition of luxury?
9:22 Is the use of technology good for your sector?
13:41 Does social media give a platform for new brands to develop themselves?
16:20 Is Apple a luxury brand?
20:04 How do you adapt luxury products to different communities?
21:18 How do you approach China?
26:04 What other markets
30:07 Impact of Brexit for LVMH?
33:36 Acquiring Burberry?
34:00 Start of Q&A
34:15 Foundation and personal art collecting?
37:30 Two things are you most worried about for the future of your business?
44:57 What brand of champagne is your favourite?
45:23 How will the brand face challenges in China?
52:13 Would you look at tapping into Iranian market?

Interview Date: 7th April, 2016
Event: Oxford Union
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