39,000 free places up for grabs at Kellogg’s kids’ football camps

Kids across the UK can bag a place at free football camps this summer — with 39,000 spots up for grabs.

Former England goalkeeper Ben Foster helped launch the scheme with a surprise penalty shootout inside a Tesco store, turning an ordinary shopping trip into a football frenzy.

The ex-Manchester United, Watford and Birmingham

Shoppers watched on as the trio showed off their skills in the aisles, from keepy-uppies by the cereal shelves to stepping behind the tills – while someyoung shoppers got the chance to take penalties against Ben himself.

The event marked the launch of this year’s Kellogg’s Football Camps,, which will run at 73 locations across the country during the summer holidays.

Ben said: ‘Taking something as everyday as the weekly shop and turning it into some football fun for families has been brilliant.

‘I remember going to the supermarket with my parents when I was younger, and wishing I was out playing instead, so it’s great to show shoppers that they can stock up their cupboards and keep their kids active at the same time.

‘Kellogg’s Football Camps gives kids the chance to learn new skills and make friends – all while giving parents a helping hand over the busy summer holidays.’

Now in their third year, the camps are designed to help keep children fit, active and entertained during the long summer holidays.

Sessions are led by FA-qualified coaches and there are 39,000 free places open to girls and boys aged five to 15.

Dean O’Brien, UK general manager, Kellogg’s said: ‘We know the summer holidays can be a real juggle for families, so we’re proud to bring Kellogg’s Football Camps back for a third year in a row. 

‘With over 39,000 free places available, it’s never been easier to get involved. Parents can simply pick up a pack of Kellogg’s cereal during their weekly shop and turn it into a summer of football for their kids.’

For a free place, parents can sign up by purchasing a promotional Kellogg’s cereal box and scanning the on-pack QR code or visit www.kelloggsfc.com