Amazon Fresh shoppers will see data sold to brands, advertisers
Amazon Fresh shoppers will see data sold to brands, advertisers
By Matt Day | Bloomberg
Amazon.com Inc. created its cashierless technology to speed up a trip to the grocery or convenience store. Now it wants to use the tracking system to help brands and advertisers figure out how to sell more stuff.
In a blog post Wednesday, the Seattle-based company announced plans to start sharing data collected by its shopper-tracking cameras and sensors.
Among other…
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