Birmingham start-up battles covid-19 impact to launch new hard seltzer drink

A Birmingham start-up company is attempting to steal a march in a burgeoning drinks market in the UK which is already worth billions in the US.

Island Bay Hard Seltzer was founded last autumn and the team has spent the past few months preparing to go to market only to be plunged into one of the worst economic and health crises the world has ever seen.

Undeterred, founder and managing director…

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