Burberry and Tencent team up for concept stores
Image copyright Burberry
Burberry has partnered with China’s tech giant Tencent to launch a luxury concept store using social media interactions.
The British retailer opened its first “social retail store” on Friday in Shenzhen, China’s technology hub.
The companies want to roll the concept out across Burberry’s network in China.
The tie-up comes as tensions rise between the two countries,…