Can consumers form emotional bonds with objects? Professor ASU says yes – KJZZ

Can consumers form emotional bonds with objects? Professor ASU says yes – KJZZ

It’s no secret that some people buy things in the hopes of feeling better about themselves, but it is less clear whether people can bond emotionally with things that are similar to those with things. people. With the help of colleagues at Arizona State University, marketing professor Naomi Mandel reviewed the existing research on how […]

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