Cheers for the beers – or more importantly their cans!

Cheers for the beers – or more importantly their cans!

Beer Can Appreciation Day is a thing.

In what could be akin to water torture for anyone in the final throes of Dry January, clever marketeers are encouraging us to look beyond the contents and admire the artistry that takes can from shelf to fridge, or fridge to glass.

For Grimsby-based designer SourceFour, a full service agency established 16 years ago by Robert Pritchard, the arrival of a…

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