Christmas adverts – do they really work?
Image copyright John Lewis Image caption The John Lewis ad features an excitable dragon called Edgar
“I think Christmas ads are pretty good. They’re not too commercial and they cheer you up,” says 19-year-old Johan Stone.
It seems to be a common view on a busy London shopping street, where I struggle to find anyone who dislikes them.
We’re only a few weeks into November and the Christmas…