Fitbit snapped up by Google in .1bn deal

Fitbit snapped up by Google in $2.1bn deal

Image copyright Smith Collection/Gado

Fitness device marker Fitbit is being bought by Google for $2.1bn (£1.6bn).

The move allows Google to expand into the market for fitness trackers and smart watches. It comes at a time when loss-making Fitbit has been looking to expand into other areas.

“Google is an ideal partner to advance our mission,” said James Park, co-founder and chief executive of…

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