From ‘carp’ to ‘copi’: Unpopular fish getting a makeover

From ‘carp’ to ‘copi’: Unpopular fish getting a makeover

TRAVERSE CITY, Mich. (AP) — You’re in the mood for fish and your server suggests a dish of invasive carp. Ugh, you might say. But how about broiled copi, fresh from the Mississippi River?
Here’s the catch: They’re the same thing.
Illinois and partner organizations kicked off a market-tested campaign Wednesday to rechristen as “copi” four species previously known collectively as Asian carp, hoping…

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