Gatorade is a Super Bowl icon, but at stores, sports drinks are fighting for growth
The first National Football League team to drink Gatorade was the Kansas City Chiefs, who went on to win a Super Bowl that year.
For the first time since winning the title in 1970, the Missouri football team is back in the big game this year.
In the 50 years since the Chiefs’ victory, Gatorade has become an entrenched part of the game, from the sideline cups and towels to the iconic Gatorade…
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