Gift cards, early deals, trips: Why retailers are trying extra hard to woo holiday shoppers

Gift cards, early deals, trips: Why retailers are trying extra hard to woo holiday shoppers

Amazon held what amounted to an extra Prime Day in October, blanketing its site with deals. Best Buy rolled out Black Friday-level sales last month. And on Friday, Kohl’s entered the first 200 people to walk into each of its stores into a sweepstakes, with prizes including gift cards to Sephora and a family trip to a Legoland resort.
With the arrival of the all-important holiday shopping season,…

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