Here’s why Morgan Stanley is spending  billion to buy E-Trade

Here’s why Morgan Stanley is spending $13 billion to buy E-Trade

James Gorman, chairman and chief executive officer of Morgan Stanley.

Michael Nagle | Bloomberg | Getty Images

Morgan Stanley, the tony investment bank for rich Americans and corporations, is making a play for the masses with its $13 billion takeover of discount brokerage pioneer E-Trade.

The move, announced early Thursday, is the biggest takeover by a U.S. bank since the financial…

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