How Ads Do A Terrible Job Portraying Older Adults
By Ken Dychtwald and Robert Morison, Authors and Next Avenue Contributors
Getty
(In their new book, What Retirees Want: A Holistic View of Life’s Third Age, authors Ken Dychtwald — a Next Avenue Influencer in Aging — and Robert Morison explore marketers’ misconceptions and mistakes regarding older Americans. The book is based on surveys of more than 100,000 boomers as well as expert…