Iconic make-up brand Barry M on the brink of collapse after 44 years

Cosmetics brand Barry M could soon enter administration as they attempt to restructure its finances.

The cult favourite makeup brand has been on British shelves since 1982, and became famous for its crackle nailpolish and colorful options.

On January 29, Barry M filed a notice of intent to appoint administrators, which could give it a bit of time to restructure its finances.

The London-based brand could refinance its business or sell, if conditions in the market for it become worse.

It’s unclear just how many jobs could be at risk if the company enters administration, but its factory in Mill Hill, North London,

The brand is on shelves in Tesco, Boots, Superdrug and other shops across the UK, and is known for its vegan and cruelty free intiatives.

Metro has contacted Barry M for a statement.

Barry M began when Barry Mero opened his makeup stand in the 1970s in East London.

Since Barry passed away in 2014, his son, Dean Mero, has been in charge of the business and oversaw a major rebrand last year.

Though recent reports show that the company increased profits, it said that ‘geopolitical issues’ were affecting its cost base, the Times reported.

Last year, another high street staple – this one, on Oxford Street – announced it would close down.

Cool Britannia, on Oxford Street, central London, announced a closing-down sale with signs pictured in the window.

It specialised in patriotic items, with Union Jacks, big red buses and Paddington Bears adorned on mugs and key chains.

This left some customers feeling disappointed that ‘brand GB’ is on the decline.

Londoner Neil Davidson wrote: ‘Cool Britannia retail in Oxford Street has a closing down sale, reflecting on what’s happening to our great country.’

Shopper Parineeta Juneja told Metro the street is at risk of losing its ‘iconic identity’, especially as new plans to pedestrianise the area were announced just weeks ago.

Others added they would have ‘preferred candy stores’ to have closed.

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