In this volatile market, it’s key to keep it simple

When things get scary, we all look for something to protect us. A new approach, somebody who seems to have the latest and greatest idea, which appeals to the irrational parts of us that are responding from fear.

In the case of coronavirus, this has led to mass purchases of household supplies, protective masks and disinfecting wipes, and hopes for a vaccine.

While all of these are great, they…

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