Inside Ferrari’s New York design lab where the super rich can customize $500,000 cars

Inside Ferrari’s New York design lab where the super rich can customize $500,000 cars

Any average millionaire or billionaire can buy a Ferrari. But only a select group gets the privilege of buying a fully customized one — an honor that is becoming big business for the Italian carmaker.
Ferrari this month opened its third “tailor made center” in the world, a 6,600-square-foot showroom on Manhattan’s Park Avenue that allows buyers to fully customize their rides, choosing everything…

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