Itsu boss: ‘We see processed and fried food as the enemy’

Itsu boss: ‘We see processed and fried food as the enemy’

Image copyright Itsu

“Fast food across the entire globe is fried, and still dominated by a handful of people.” says Julian Metcalfe, the boss of Asian-inspired food chain Itsu.

He told the BBC that the company sees fried food “as the enemy”, as it plans to expand ahead of a possible float on the stock exchange.

Itsu currently has 75 UK stores but plans to double this number over the next five…

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