A jeweller to A-list celebrities has said wearing his pieces has become too dangerous in London.
Stephen Webster, whose clients include Kate Moss and Madonna, said wearing gold watches around the UK’s capital is ‘making yourself a target’.
He told the Daily Mail: ‘You have to be smart. You can’t go around London flaunting, “Here’s my gold Rolex”. You’re an idiot.
‘It will attract the wrong kind of attention and can make you a target.’
It comes after Blue Stevens was stabbed to death in central London during a reported attempted watch robbery.
The ‘loving’ father was stabbed outside of the Park Tower hotel and casino in Knightsbridge in July.
A cousin told Metro: ‘He had two lovely kids and was a loving father he lived for his children.
‘He was such a nice person a real good person.’
Asked about the suspected watch robbery they said: ‘Yes he really loved watches of all kinds.’
Between January 2022 and March 2024, around 4,300 watches worth more than £3,000 were stolen in London, according to the Metropolitan Police.
Of these, only 57 were recovered.
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In 2023, violent crime in London reached record levels, with even friends of disgraced royals treading carefully around the city.
Caroline Stanbury, friend to Prince Andrew, said she avoids wearing ‘tons of jewellery’ when she visits the UK due to safety fears.
But Mr Webster said he has not heard any reports of his jewellery being stolen as he prefers to make ‘every day’ style jewellery.
He said: ‘‘I don’t make necklaces that cost $10 million. I make jewellery that people wear, literally, every day.
‘I chose not to do that many years ago. I’ve not ever had someone who’s come to me and said, “I’ve been mugged for my Stephen Webster jewellery”. Never. So far, so good.’
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