Jonathan Burton’s Life Savings: How millennials and Gen-Zers can talk about race and racism so their parents and grandparents will listen

Jonathan Burton’s Life Savings: How millennials and Gen-Zers can talk about race and racism so their parents and grandparents will listen

It’s said that people fear loss more than change. In other words, we can handle change unless we feel we’re giving something up. This gut reaction is related to research done with investors that shows the pain of loss is greater than the pleasure of a gain. Remember that humans are hard-wired to avoid pain. Since it feels worse to be a loser than a winner, we’re going to resist anything that…

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