Kind snacks founder’s advice for small business owners: ‘The rules have changed’
Daniel Lubetzky, founder and CEO of Kind, started his healthy snack company in 2004 and steered the fledgling business through the 2008 recession. Despite the uncertainty of the time, Kind, which had garnered a cult following before the downturn, gained momentum and the business grew stronger.
During the recession Kind leaned on its strong customer base and continued giving away free product…