Lennar cutting prices in cooling US housing market
Lennar cutting prices in cooling US housing market
By Prashant Gopal | Bloomberg
Lennar Corp. has started trimming prices and offering buyer incentives in some areas of the US to bolster sales in a cooling housing market.
Rapidly rising mortgage rates and economic headwinds have depressed new orders and buyer traffic in June and increased deal cancellations, the builder said on a call with analysts Tuesday.
For now, Lennar is sticking to its…