Main Street could see smaller crowds this Small Business Saturday, survey shows
Portrait of small business owner
MoMo Productions | Taxi | Getty ImagesAmerican Express created Small Business Saturday in 2010 to try to encourage shoppers to support local retailers, but a new CNBC/SurveyMonkey Small Business Survey shows waning enthusiasm for the day.
The survey, conducted Nov. 20–22, surveyed 2,397 Americans nationwide across all age demographics.
Thirty-nine percent of…
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