Messaging Strategy: From Class Tax to Mass Tax and Back Again
When the U.S. government sold the income tax to the public in the 1940s, its message obscured the tax’s limited application and coercive nature. It promoted the tax as a mass tax through popular culture, forgoing government officials as promoters. Sen. Elizabeth Warren, D-Mass., has done the opposite in messaging her wealth tax proposal.
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During the 1930s, the public viewed the income tax as…
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