Metro’s Braille front page wins award after giving UK’s 14,500 blind children a personal message from Santa
Metro’s Braille front page wins award after giving UK’s 14,500 blind children a personal message from Santa
The Royal National Institute for Blind People’s Braille wrap featured a personalised message from Father Christmas (Picture: Amy Stirling)
Judges called the ad, by John Ayling & Associates, a ‘brilliant demonstration of newsbrands’ power for inclusion, innovation and the amplification of issues that matter to readers’.
A groundbreaking Braille cover wrap on our very own Metro newspaper has…
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