Opinion: Can the John Lewis Christmas ad work its magic for the brand?
The John Lewis ad has become synonymous with Christmas and on Friday – the day it was released at one minute past midnight, the brand has once again become big news.
Trending on Twitter, Facebook and Google, this could be one of the only times of the year that everyone is talking about John Lewis.
And that’s the problem for the department store. Like so many giants of the High Street, John…
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