Superdry warns profits could be wiped out as Christmas sales slide
Image copyright Reuters
Fashion chain Superdry has warned that its profits could be wiped out after sales fell sharply over Christmas.
The firm, which has been trying to sell more clothes at full price, said it had been hit by “unprecedented levels of promotional activity” by rivals.
Superdry, which saw co-founder Julian Dunkerton return to lead the company last year, also blamed poor sales…