Sydney Sweeney scales Hollywood sign for lingerie promoSydney Sweeney scales Hollywood sign for lingerie promo

Sydney Sweeney arrives at the premiere of “The Housemaid” on Monday, Dec. 15, 2025, at TCL Chinese Theatre in Los Angeles. (Photo by Jordan Strauss/Invision/AP)

LOS ANGELES – Sydney Sweeney may have crossed some legal lines with a recent nighttime visit to the Hollywood sign, with video released this week showing the actress climbing the landmark, allegedly without permission.

TMZ posted video of the actress, who is seen with several other people scaling part of the sign and hanging bras on the monument, apparently in a promotional stunt for her new lingerie line.

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According to TMZ, Sweeney had obtained permission from FilmLA — the area’s local film-permitting office — to film in the area, but not to touch or climb the sign. The Hollywood Chamber of Commerce could potentially file a police report to seek charges such as trespassing or even vandalism, the site reported.

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In a statement to various media outlets, Hollywood Chamber of Commerce CEO Steve Nissen said Sweeney did not receive permission from the chamber for the filming effort.

“The Hollywood Chamber of Commerce owns the intellectual property rights to the image of the Hollywood Sign, so that anyone intending to use and/or access the Hollywood Sign for commercial purposes must obtain a license or permission from the Hollywood Chamber to do so,” Nissen said, adding that the chamber “did not grant a license or permission of any kind to the production involving Sydney Sweeney as reported by TMZ, nor did anyone seek a license or permission from the chamber for that production.” (CNS)

The post Sydney Sweeney scales Hollywood sign for lingerie promo appeared first on USNewsRank.


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