The science of gift wrapping explains why sloppy is better

The science of gift wrapping explains why sloppy is better

(The Conversation) – They say appearances can be deceiving. In the case of gift giving, they might be right.
Consumers in the U.S. spend billions of dollars a year on wrapping gifts, in most cases to make their presents look as good as possible. This includes money spent on paper, boxes, ribbon and pretty bows.
While some people are particularly skilled at gift wrapping – with the perfect folds,…

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