What can blockchain really do for advertising? A perfect use case with SaTT – Benzinga
In a highly competitive and rapidly digitizing business ecosystem, advertising plays a major role in the success of a brand. So much so that according to MarketingDive, global ad spend is expected to increase by 5% to reach $ 600 billion by the end of 2019, almost half of which will come from digital ads.
Besides the direct use of technology, the boom in social media has largely contributed…