When a brand collapses, what happens to its gift cards?
Quite a few Christmases ago I had a holiday job stuffing vouchers into Christmas cards.
People would order gift vouchers for their loved ones and we’d shove them into cards and moodily write the loving messages in a barely legible scrawl.
“Choose something nice, love Auntie Pat.” “Thought you would enjoy using these in the sales, love from Grandad x.”
The closer we got to Christmas, the…