Why price and ‘flexitarian-friendliness’ are key to growing seafood consumption

Why price and ‘flexitarian-friendliness’ are key to growing seafood consumption

The seafood industry must focus on price and performing in the rapidly emerging flexitarian market if it wants to realise growth, according to consumer trend experts.

UK Seafood Summit heard how discerning shoppers, and those who may seek out a ‘seagan’ diet are key to making it a £4.4 billion market in the next three years.

Simon Moriarty, director of trends at Mintel, was keynote speaker as…

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