Why pro athletes like Richard Sherman and Andre Iguodala are cozying up to venture capital

Why pro athletes like Richard Sherman and Andre Iguodala are cozying up to venture capital

Cornerback Richard Sherman #25 of the San Francisco 49ers

Christian Petersen

The world’s premiere athletes are getting an early look at venture capital deals — partially thanks to their social media game.

Athletes’ Twitter and Instagram followers give them a direct line to fans, which in some cases can be used to promote portfolio companies they invest in.

Jon Sakoda, founding partner of…

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