Why You Shouldn’t Be Going ‘Over And Above’ For Your Clients

Why You Shouldn’t Be Going ‘Over And Above’ For Your Clients

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If the goal of business is to identify what the client needs — and deliver it — why, then, do we think this is going “over and above”? Going over and above means to beyond a normal amount. But what is normal? And whose measuring stick are we using?
Is it going over and above if you personally deliver the deposit check because your client is at home with their newborn baby? Is it…

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