Why Apple can hold the line on iPhone prices?

Why Apple can hold the line on iPhone prices?

(The Conversation) – Inflation in the U.S. is surging to near a 40-year high, with prices on food, fuel and pretty much everything seeming to rise more every month.
Smartphones may be an exception.
Apple, for example, recently announced its new versions of the iPhone and other gadgets, and turned a lot of heads when it said it wouldn’t charge more despite higher costs to make the devices.
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