Why UPS chose the color brown
Why UPS chose the color brown
(NEXSTAR) — UPS is one of the most popular brands in America, and easily recognizable thanks largely in part to the company’s primary color — brown. It’s a color we’ve grown accustomed to seeing on the company’s delivery trucks, drivers, semis and anything else with UPS’s branding.
But brown wasn’t always the color you’d see on a UPS truck.
It all started 115 years ago when UPS was started in…
