Airline passengers say one magic word would convince them to spend more money on their tickets
People are much more inclined to pay more money for a carbon “offset” than they were for a carbon “tax,” a new study found.
The study from researchers at the University of British Columbia in Canada and the Environmental Defense Fund explored the wording around “carbon pricing” — fees that can be charged to mitigate the environmental impact of the good or service being purchased.
The researchers…