Gareth Bale and selling Wales to the world
Gareth Bale!
That was the universal response I got on a recent visit to New York whenever people asked where I was from.
There was a time in America when few outside the Welsh expat bubble had any idea where Wales was.
The fact that that has now changed is an indication of just how powerful sport – and especially football – has on informing and influencing global awareness.
And as Gareth Bale…
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