How one cafe’s ‘Lycra discount’ has left a town overrun with cyclists

Windsor is known instantly by most as home to one of the world’s oldest royal residences.

However. the picturesque Berkshire town has experienced a surge of a different kind of tourism.

Rather than hoping to get a glimpse of Changing of the Guard, keen cyclists are clamouring to the town to reel in a bargain cappuccino.

The Cinnamon Café has become something of a place of pilgrimage for two-wheeled travellers with its self-described ‘Lycra discount’.

The deal gives cyclists a 10 per cent discount on all food and drink, and plenty of London punters are now going out of their way to Windsor for the ‘Bun run’, the Telegraph reported.

But the sudden influx of middle-aged men or ‘mamils’ as they have become known in the town, has divided locals.

Hugh Nixon, 84, said the lycra discount had turned Windsor into a cycling hub, a particular nuisance for local drivers who can’t get past large bunches of riders.

Café owner Ian Jones said the scheme was designed to encourage less car use, given the shortage of parking in the Berkshire town.

He added that the deal was available to local residents as well as visitors, provided they come on two wheels.

The joint has even put out cycle racks so that punters can safely store their vehicles while they take a pit stop.

The capital is amidst a boom in cycling, with more than nine million Santander Cycle hire in the year up to October 2025, a four per cent rise on the same period the previous year, according to figures provided by contractor Serco.

Councils nationwide have invested heavily in cycle ‘superhighways’ in an effort to boost ridership and cut down car use and traffic in town centers.

But new legislation has also created new offenses to tackle dangerous cycling.

Under the newly introduced law, causing death by dangerous cycling is now punishable by up to life imprisonment.

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