Photos from calvinklein/Instagram
After first stepping into the Calvin Klein spotlight in 2023, BTS member Jungkook is once again front and center for the global fashion house.
The South Korean superstar returns as the face of Calvin Klein’s Spring 2026 denim campaign, a project that leans heavily into ’90s nostalgia.
Jungkook, who was appointed as a Calvin Klein ambassador in March 2023, previously led two high-profile campaigns for the house. For 2026, the collaboration evolves, centering on denim not merely as a wardrobe essential but as a medium of self-expression shaped by his distinct artistic identity.
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Directed by Mert Alas, the campaign channels the carefree spirit of the ’90s and reframes it for a contemporary audience. The visuals present Jungkook in confident silhouettes with classic jeans, clean lines and effortless styling.
At the core of the rollout is a film that merges fashion with performance. Set inside a record store, the video follows Jungkook as he flips through vinyl before the scene transforms into a dance-driven sequence.
Backed by instantly recognizable tracks, including “Footloose,” the campaign leans into rhythm and nostalgia while spotlighting the performer’s dynamic choreography. A surprise cameo from actress Rosie Perez adds another playful layer to the throwback aesthetic.
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Speaking about the collaboration, Jungkook shared his appreciation for the brand’s signature staple.
“I love Calvin Klein jeans because they’re designed to be lived in,” he said in a statement. “The looks I wore for this campaign nod to ‘90s style while feeling completely modern. It was exciting to bring together my love of music, dance and fashion against the energy of the city.”
The post BTS Jungkook channels retro energy in new denim campaign appeared first on USNewsRank.
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