Dentsu joins Japanese blockchain consortium for copyright and content monetization – Ledger Insights
On September 8, 2020, four more Japanese companies joined Japan’s Content Blockchain Initiative (JCBI), bringing the membership to eleven. Among the latest additions is Dentsu, one of the world’s top five advertising agencies. Launched in February, JCBI was created to manage copyright information using a blockchain-based platform. The group hopes to accelerate the digital transformation […]
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